On the other hand, I would be happy to raise my day rate up to Kathy’s. And if the work is unequal, the pay should be as well. If the brands are not equal, why should the work be equal? The answer is, it’s not, of course. In fact, at its core, our industry tries to make brands seem unequal.īut to get to that output, you need inputs. The market responds to demand and supply. In a tweet promoting the ad, Audi said, 'Women are still paid 21 less than men. The one-minute ad focused on the alleged pay disparity between men and women in the United States. But Audi commands a premium price compared to its competitors. However, one company, German auto maker Audi, did get approval to run a political ad during the game. Like other cars in its class, it has four wheels, a steering wheel, wood and leather accents, a good sound system, lots of safety features, and an engine that legally can only go as fast as the speed limit allows. Employees and competitors will also be able to see the published remuneration data, which could lead to new equal pay claims and staff being poached. Only their work is better because the market says so. But on paper, they are an ad agency and the work they do is the work other ad agencies do. VBP is one of the hottest agencies in the country right now. The agency that is credited with this commercial is Venables Bell & Partners out of San Francisco. But who decides what is better? The market. Her ideas, her scripts-are better than other ideas and scripts. By Megan Friedman published FebruAudis Super Bowl ad, called 'Daughter,' ditches the flashy standards of most car commercials and instead sends a big message about gender equality. Yet her title is “copywriter.” Should she be paid the same as other copywriters? No. In addition to being a novelist, humorist and essayist, she is a top-drawer copywriter in high demand. Over the years we’ve talked on the phone and traded some emails, but I don’t know Kathy personally, even though we have many mutual friends. Audi’s Super Bowl spot this year ends with the words, Audi of America is committed to equal pay for equal work. Usually the numbers tell her to tell me to spend less money on groceries.)īut when it comes to our industry, there are some things to consider.įirst, one of the copywriters credited with this spot is Kathy Hepinstall. (A google search is bewildering, with plenty of ammo to arm yourself to defend any position no surprise there-my wife is a CPA and I’ve learned that you can waterboard numbers into telling you anything you want them to. Why shouldn’t everyone be treated equally?Īnd lord knows, I don’t want to get into a battle over the pay gap which is measured at 48 cents, or 79 cents or 95 cents or even denied entirely. On the surface, this seems to make perfect sense. Audi’s Super Bowl spot this year ends with the words, “Audi of America is committed to equal pay for equal work.”
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